On January 25, 2016, the selection result of  The 2nd International prestige brand- The 13th Shenzhen well-known brand was announced, " POCO "brand, hold by POCO Holding Co. Ltd.,  was officially classified as Shenzhen well-known brand. In the past 12 selections, only 558 enterprises were awarded “Shenzhen well-known brand”, they are Ping an of China, Huawei, CIMC, MINDRAY, Thunder and so on. Only 1 per thousand of the total number of enterprises in the Shenzhen awarded.

     Shenzhen well-known brand is the only brand construction platform built by Federation of Shenzhen Industries (FSZI) according to Shenzhen Government’s document No. [2003]64 together with 25 a government institutions, 69  industry associations, 3 research institutions, 12 professional institutions and two big media group common, is refers to products and service quality reached domestic similar advanced level, and in leading status in local industry. The brand is of good visibility, reputation, influence, and economic & social benefits. The brand owners are legally registered with strong market competitiveness.

     The 13th "Shenzhen well-known brand"  evaluation activities was launched on April 28, 2015, after 8 months of reporting, site assessment, public voting, subject matter expert evaluation, brand valuation and Evaluation Commission plenary meeting, POCO finally won the reward by virtue of his advanced technology, excellent quality products  d good reputation.

     Let Power more efficient & quiet! By adhering to this concept, POCO has independently developed a range of powder core products which are widely applied in Electric power transmission and distribution, green energy, intelligent manufacturing, information & security, EV, digital electrical, railway, and aviation ect. So far, POCO ‘s products have gained recognition from world's top 500 enterprises such as Europe ABB, Eaton, Emerson, Tamura, Delta, Huawei, ZTE, BYD, and Sungrow, and Gree. POCO becomes now one of the two global leading FeSi powder core manufacturers.

     "Shenzhen well-known brand" award is not only a recognition on POCO’s employees for their hard work, but also inspire them to do better in future R&D career. POCO will fully devote himself into high-end R&D of soft magnetic materials and create industry-leading brands with advanced technology and qualified products.